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            FAQs

            What does "kawaii" mean? 

            "Kawaii" is Japanese for "cute" or "adorable". More than just a word, it is a vast culture of lovableness and innocence. From street fashion to food, this aesthetic celebrates everything small, colourful and heartwarming.

            What makes a gift kawaii? 

            Kawaii gifts and accessories evoke warmth and affection. Look for items with pastel colours, such as baby pink and mint green. They often feature character motifs with large eyes or rounded, soft shapes. Anything that makes you squeal "aww" fits the bill!

            How to incorporate kawaii into gifts? 

            Kawaii gifts and accessories evoke warmth and affection. Look for items with pastel colours, such as baby pink and mint green. They often feature character motifs with large eyes or rounded, soft shapes. Anything that makes you squeal "aww" fits the bill!

            What are common kawaii accessories? 

            Common kawaii gifts and accessories include items that you can carry with you to show off your style. Think plush keychains hanging from a backpack, hair clips with character faces, patterned socks and pastel tote bags. Tech accessories, such as phone cases and AirPods covers featuring Sanrio characters, are also incredibly popular ways to maintain the cute vibes throughout the day.